FOR BUSINESS · 2027 SPONSORSHIP
The Isle of Man TT and the North West 200. Three classes, two of the biggest road races in the world, and a team that looks after its partners.
THE EXPOSURE
Two of the biggest road races in the world. Huge crowds at the roadside, and millions more watching on TV and online.
NORTH WEST 200 · NORTHERN IRELAND
Northern Ireland's biggest sporting event of the year.
186,000race-week admissionsLive on the BBC · Signed to 2029
ISLE OF MAN TT
The most famous road race on earth.
51,649visitors in 2025, the most since 2010Live worldwide on TT+
These are figures for the whole events, not Barry's own audience. Sources: NW200 2025 sponsor pack (NIMMS, Greenlight TV), NW200 2025 race report, BBC deal April 2026, Isle of Man TT Races 2025, TT Visitor Survey 2025.
03 / MEET THE MACHINERY
Different bikes. The same commitment.
Explore what we're bringing to the grid.
THE PACKAGES · 2027
Halliwell Jones BMW has backed me for three seasons and stays our lead partner. New partners join the team alongside them.
01 · PACKAGE
A place on Barry's helmet and leathers, alongside Halliwell Jones. In every photo and interview.
£4,00002 · NOW AVAILABLE
The number two spot on the BMW M1000RR, next to Halliwell Jones, in Superbike and Superstock. Plus a place on the Triumphs. At the TT and NW200.
£7,500–£10,000
03 · TRIUMPH PACKAGE
Headline sponsor on the Triumphs in Supersport and Sportbike, with a place on the BMW alongside Halliwell Jones. The Triumphs in your colours.
Let's talk
YOUR LOGO1
YOUR LOGO2
LOGO3
LOGO4
THE TRIUMPH PACKAGE
Headline the Triumphs and they race in your colours. This mock-up shows where your logo would sit.
The Triumph Supersport and Sportbike can be built around your brand. In every photo, every TV shot and every interview.
Mock-up only. The BMW stays in Halliwell Jones colours.
A WORD FROM BARRY
I'm not here to take your money and say see you later. I want you to get the best value you can out of every pound you put in.
Being part of a professional team at the TT and the NW200 opens a lot of doors. So let's start with you. Tell me what you want out of it, and we'll build it together.
Barry Burrell
WAYS TO MAKE IT WORK FOR YOU
Bring customers and staff into the team awning.
Meet the businesses that back the racing, in the paddock and at the awning.
Photos and video for your socials and website.
Who do you want to reach in Ireland and at the TT? What would make this worth it for you?
07 / WHERE IT GOES
No mystery. The roads take more out of a bike than a short circuit, and everything wears faster. Here is what it really costs.
NORTH WEST 200 · 8.9-MILE TRIANGLE
ISLE OF MAN TT · 37.73-MILE COURSE
Prep is the suspension service and engine refresh. The bikes themselves (BMW £55,000, Triumph £28,000) are not included, and I'm not asking anyone to cover them.
The parts you backed, fitted to the bike.
Updates after each round, straight to you.
Your place in the fairing supporters section.
08 / THE TEAM BEHIND THE RIDER
The businesses already part of the journey.
Thank you for making it possible.
Halliwell Jones BMW has backed Barry for three seasons. None of this happens without them.
THE NEXT CHAPTER / 2027
One tyre or a season together.
I'd love to have you on the team.