BARRY BURRELLRACINGFor business ↗

THE 2027 SEASON STARTS HERE

BARRY BURRELL / ROAD & CIRCUIT RACER

THE RACING
IS REAL.
BE PART OF IT.

From the BSB paddock to the Mountain Course.
Your name on the bike. You in the team.

Support Barry ↗For business ↗

ISLE OF MAN TT · NORTH WEST 200 · BSB

SUPPORT BARRY

Back a tyre, buy a part, or get a pass for the season. From £178.

Your name on the fairing
BSB tickets and team merch
Inside the PHR awning at the TT

Support Barry ↗FOR BUSINESS

PARTNER WITH THE TEAM

Put your brand on the bikes at the TT and NW200. From £4,000.

Secondary sponsor on the BMW, now available
Logo on the bikes, helmet and leathers
Hospitality for clients and staff
Photos and video for your own marketing

Business packages ↗

Barry in his Halliwell Jones BMW leathers beside his race bike

THE RIDER / BARRY BURRELL

01 / MEET BARRY

CHAMPION ON
CIRCUITS.
RACER ON
THE ROADS.

I've spent over 20 years chasing the next step in racing. For 2027, it's the TT, the North West 200 and British Superbikes.

Behind every lap are people who make it happen. Back a tyre, put your business on the bike or come and experience it with us. There's a place for you here.

Read my story ↗Barry Burrell #37

THE EXPOSURE

THE CROWDS.
THE CAMERAS.

Two of the biggest road races in the world. Huge crowds at the roadside, and millions more watching on TV and online.

NORTH WEST 200 · NORTHERN IRELAND

Northern Ireland's biggest sporting event of the year.

186,000race-week admissions

1.8bnreach across all media
£25.4mvalue of media coverage
612,500online streams
44TV territories worldwide
1 in 4fans from outside Northern Ireland
209 mphtop speed on the Triangle

Live on the BBC · Signed to 2029

ISLE OF MAN TT

The most famous road race on earth.

51,649visitors in 2025, the most since 2010

£51.9mspent by TT visitors
2m+social media followers
30m+YouTube views a year
1 in 4visitors from outside the UK and Ireland
37.73miles of closed public roads a lap
AmazonHollywood film and docuseries coming

Live worldwide on TT+

These are figures for the whole events, not Barry's own audience. Sources: NW200 2025 sponsor pack (NIMMS, Greenlight TV), NW200 2025 race report, BBC deal April 2026, Isle of Man TT Races 2025, TT Visitor Survey 2025.

The BMW and Triumph inside the PHR race garage

04 / ACCESS ALL AREAS

MOST PEOPLE
WATCH IT.
YOU'RE IN
THE TEAM.

Inside the garage. Beside the bikes.
Part of the moments you don't see on TV.

Find your team pass ↗

08 / THE TEAM BEHIND THE RIDER

GOOD PEOPLE.
GREAT PARTNERS.

The businesses already part of the journey.
Thank you for making it possible.

LEAD PARTNER

Halliwell Jones BMW

Halliwell Jones BMW has backed Barry for three seasons. None of this happens without them.

Eazi-Grip

Fortis

MAHA

Spider

Arai

RST

Uggly & Co

Good business happens here. Meet the companies around the team, in the paddock and at the awning.

Barry racing beside a stone wall on the Mountain Course

THE NEXT CHAPTER / 2027

LET'S GO
RACING.

One tyre or a season together.
I'd love to have you on the team.

Send an email ↗

barry@mallory-performance.com